On Human Rights Day (Friday 21 March), the Blue Route Mall partnered with Rise Against Hunger Africa to tackle food insecurity by packing 40 926 meals to support vulnerable children. The initiative ensures 178 children at an early-childhood development centre will receive nutritious meals for an entire year.
The event invited individuals, families and corporate groups to participate in one-hour meal-packing shifts. Volunteers played an active role in the fight against hunger while fostering a sense of community through teamwork and engagement.
“Hunger and food insecurity remain critical challenges in South Africa, especially for young children,” said Bronwyn Rabie of Rise Against Hunger Africa. “By hosting this event at the Blue Route Mall we not only provided essential meals, but also reinforced our role as a true community hub where people come together to create meaningful exchange.”
The hands-on initiative allowed volunteers to experience the direct impact of their contribution, reinforcing the importance of community-driven solutions to pressing social issues. Those attending described the event as a rewarding and fulfilling experience.
Rise Against Hunger Africa, a non-profit dedicated to eradicating hunger, emphasised the importance of collaborative efforts in addressing food insecurity. “We are grateful for the support from Blue Route Mall and the local community,” Rabie said. “Every meal packed makes a difference in the lives of children who rely on these meals for nourishment and development.”
The Blue Route Mall encouraged continued participation in similar initiatives, urging the public to volunteer, spread awareness, and support the fight against hunger. “Whether through hands-on involvement or advocacy, every effort helps build a brighter future for children in need,” added Rabie.
