A rebirth launched on Wednesday 21 February by the renewed partnership between World Sports Betting and the Western Province Cricket Association (WPCA) fraternity which is proudly displayed in the renaming of the stadium, formerly familiar as Newlands Cricket Grounds.
Branded as South Africa’s Premier Sportsbook, World Sports Betting has officially taken over as the headline sponsor of the WPCA’s professional Men and Women’s teams playing out of the province in local CSA 4-Day, CSA 1-Day and CSA T20 competitions.
As a result, Newlands Cricket Ground will also be renamed World Sports Betting Newlands Cricket Ground.
World Sports Betting CEO Warren Tannous called the partnership a match made in heaven. “We have a history with the club, having sponsored the then Cape Cobras previously,” said Tannous.
“As the current sponsor of the World Sports Betting Cape Met, the Western Cape has become a stronghold for our brand and seeing our orange return to Newlands is something we are really excited about.”
Speaking on the synergy of the partnership, Sponsorship Manager Yolandi Venter said that the brand has wanted to invest in cricket and the Western Province team was always on their radar. “We have multiple retail outlets in and around Cape Town and our brand has been well supported by the local community. Being able to give back by investing in local cricket just made sense to us as a brand”.
“We are thrilled to have a new title sponsor on board,” announced WPCA’s President Johannes Adams. “This is not the first time that we have worked with World Sports Betting, and it is wonderful to welcome back an old friend.”
Adams continued that their Union and teams are in a good position at the moment with some men’s and ladies’ players representing at various national team levels and as the current holders of the domestic 50-over competition and are moving forward rapidly.
He believes World Sports Betting has noticed this and to have them on board for a three-season initial spell is additional motivation.
“We want to thank them for putting their trust in us and we believe that this will be the start of a successful and exciting period,” added Adams.
Fans of domestic cricket can look forward to exciting promotions and campaigns from World Sports Betting on and off the field and are invited to follow their social media pages for more details.
Also in attendance, the City of Cape Town’s Deputy Mayor Eddie Andrews delighted in this partnership bringing even more traction to Cape Town.
“We wish to support local sports like cricket, especially. As we saw a high influx of international travellers to the city, we are saying: ‘We want bums on seats’ here at the stadium to support our cricket teams.”
The partnership will officially launch on Thursday 7 March with the start of the domestic CSA T20 competition.
